I used this antique postcard for the dust jacket of my third pictorial history book. Just as was true of Stuart on the St. Lucie, I did not realize the image was the product of the Florida Photographic Concern.

At the time I published my books I did not understand that postcard publishers, like Hugh C. Leighton, secured their images from the Hill family’s Florida Photographic Concern in Fort Pierce.

For this blog, I found the postcard I used and was shocked to see that the postcard had been cropped for the dust jacket. Below is the complete postcard. The Alfresco Hotel that appears at right was cropped off when the dust jacket was designed.

The Alfresco Hotel that appears at right was cropped off when the dust jacket was designed.

This Hugh C. Leighton Co. postcard shows the fine quality of printing done in Germany during the “Golden Age of Postcards.”

The Al Fresco Hotel, designed by Louis F. Kwiatkowski for John Jensen in 1893, burned in 1911 after being purchased by R. R. Ricou.