The Hills’ Florida Photographic Concern published postcards like this one before “The Golden Era of Postcards.”

A colorized version of the Florida Photographic Concern’s photograph of oxen hauling citrus shows it was printed by the Drew Company of Jacksonville.

I Googled the company and it is still in business after 165 years.

The Florida Photographic Concern sold its work to numerous publishers; the most prominent was the Hugh C. Leighton Co. Manufacturers of Portland, Maine.  Publishers took advantage of the superior printing in Germany before World War I made it impossible.

The Hugh C. Leighton Co. published this Florida Photographic Concern image. The exquisite printing illustrates the meaning of the “Golden Age of Postcards.”